India’s total internet user base is set to grow from 665 million in 2019 to 829 million by 2021. Yet, ecommerce remains highly underpenetrated with only 50 million online shoppers, of whom only 20 million are active monthly purchasers.

The key challenges to overcome here are a diverse array of languages, an unfamiliarity with digital systems, and preferences for an eclectic array of products across micro markets. All these factors demand the implementation of an appropriate omni-channel strategy.

Source: https://economictimes.indiatimes.com/

India’s total internet user base is set to grow from 665 million in 2019 to 829 million by 2021. Yet, ecommerce remains highly underpenetrated with only 50 million online shoppers, of whom only 20 million are active monthly purchasers.

The key challenges to overcome here are a diverse array of languages, an unfamiliarity with digital systems, and preferences for an eclectic array of products across micro markets. All these factors demand the implementation of an appropriate customer centric strategy.
Source: https://economictimes.indiatimes.com/

What makes continuous optimization a challenge for the E - commerce industry is that teams can begin operating in silos and are no longer working towards a singular goal.

When effective communication breaks down between departments, each team may well be doing good work in their individual areas, but not effectively contributing to improvements across the entire customer journey.

To overcome these we need an agile and customer centric culture.

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Top three challenges of E-Commerce Industry

ALIGNED TEAMS

Lack of alignment can prevent a company from achieving its goals. Through Clear communication, structured plan and staying focused on customer can help align all departments across the business.

INTERNAL RESISTANCE

If your employees/staff are resistant to change and stuck in old patterns of working, creating a great digital user experience can be a challenge.

 CUSTOMER CENTRIC CULTURE

Strategies for agile digital experience optimization will struggle to take hold without a cultural shift.

Programs we offer to overcome these challenges

Rapid growth promises a great future for the Indian e-commerce industry signifying a strong market and increased customer demand

Leading Change

Frequent Change has become the norm in today’s volatile business environment. In this new reality, Leaders are required to create a culture and team of high level of adaptability. They also need to role model the behaviors and attitudes for dealing with frequent changes in an effective manner.

This program provides valuable tools and techniques to Leaders for successfully leading change.

Navigating Change

Change is no longer a once in a while event to be dealt with. Frequent Change has become the norm in the business environment. With this new reality, it is vital that employees are equipped with the knowledge, skills and attitudes that are required to deal effectively with the continuous changes.

This program prepares an individual to be an effective navigator of everchanging business environment.

Customer Centricity

 Customer centricity is a sales and marketing concept that places customers and not the product at the center of interest. Customer centricity defines the value chain as beginning with the customer. customer centricity is more than just a service or a sales channel. It is corporate culture, strategy, and philosophy in one.

This program will help identify and apply skills that can help deliver greater value to customers.

Building Resilience

Resilience (or resiliency) is our ability to adapt and bounce back when things don't go as planned. By being resilient employees are able to view any difficult situation as a challenge and overcome them through a positive attitude.

This program will help an individual to have a resilient mindset to overcome any challenging situation.

To know more let our representative get in touch with you