India’s total internet user base is set to grow from 665 million in 2019 to 829 million by 2021. Yet, ecommerce remains highly underpenetrated with only 50 million online shoppers, of whom only 20 million are active monthly purchasers.

The key challenges to overcome here are a diverse array of languages, an unfamiliarity with digital systems, and preferences for an eclectic array of products across micro markets. All these factors demand the implementation of an appropriate omni-channel strategy.

Source: https://economictimes.indiatimes.com/

India’s total internet user base is set to grow from 665 million in 2019 to 829 million by 2021. Yet, ecommerce remains highly underpenetrated with only 50 million online shoppers, of whom only 20 million are active monthly purchasers.

The key challenges to overcome here are a diverse array of languages, an unfamiliarity with digital systems, and preferences for an eclectic array of products across micro markets. All these factors demand the implementation of an appropriate customer centric strategy.

Source: https://economictimes.indiatimes.com/

What makes continuous optimization a challenge for the E – commerce industry is that teams can begin operating in silos and are no longer working towards a singular goal.

When effective communication breaks down between departments, each team may well be doing good work in their individual areas, but not effectively contributing to improvements across the entire customer journey.

To overcome these we need an agile and customer centric culture.

India’s total internet user base is set to grow from 665 million in 2019 to 829 million by 2021. Yet, ecommerce remains highly underpenetrated with only 50 million online shoppers, of whom only 20 million are active monthly purchasers.

The key challenges to overcome here are a diverse array of languages, an unfamiliarity with digital systems, and preferences for an eclectic array of products across micro markets. All these factors demand the implementation of an appropriate omni-channel strategy.

Source: https://economictimes.indiatimes.com/

India’s total internet user base is set to grow from 665 million in 2019 to 829 million by 2021. Yet, ecommerce remains highly underpenetrated with only 50 million online shoppers, of whom only 20 million are active monthly purchasers.

The key challenges to overcome here are a diverse array of languages, an unfamiliarity with digital systems, and preferences for an eclectic array of products across micro markets. All these factors demand the implementation of an appropriate customer centric strategy.

Source: https://economictimes.indiatimes.com/

Top three challenges of E-Commerce Industry

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