What makes continuous optimization a challenge for the E – commerce industry is that teams can begin operating in silos and are no longer working towards a singular goal.
When effective communication breaks down between departments, each team may well be doing good work in their individual areas, but not effectively contributing to improvements across the entire customer journey.
To overcome these we need an agile and customer centric culture.
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Rapid growth promises a great future for the Indian e-commerce industry signifying a strong market and increased customer demand