Amidst the intense competition, organizations cannot afford disgruntled employees. While competitive remuneration drives people, an inclusive and healthy culture that encourages strong relationships is equally important. Corporate culture can’t be built in a day and companies need to develop and implement strategies to bring in cultural transformation.
What is cultural transformation?
It is an ongoing process where a company’s core values, vision, and mission are aligned across the entire organization. Cultural transformation requires changing the heart, minds, and skills of the personnel to support the desired outcomes. First, people must have the conviction to change and then understand how the changes look and possess the necessary skills to bring in the changes.
It is a common misconception that people think that cultural transformation requires radical modifications. Smaller incremental changes that support the organizational mission and vision to achieve long-term success are also effective. Sometimes, cultural transformation simply requires recognizing the existing culture and developing processes that allow it to thrive.
Why cultural transformation?
The primary goal of cultural transformation is to achieve organizational goals to build necessary and sustainable behavioural modifications. The objectives of this exercise depend on the current and desired status of the company. Some of these goals may include:
- Fostering leadership excellence
- Enhancing security
- Increasing employee engagement
- Delivering superior customer experiences
Ensuring the desired objectives are clearly outlined at the start of the cultural transformation training program ensures these can be used as touchstones to determine the success of the changes and their effectiveness.
Benefits of cultural transformation
Lower Risks
Adopting ongoing cultural transformation in the workplace makes it an iterative process and ensures companies do not require large-scale overhauls. Periodic transformation ensures management can detect and address potential issues early before these become larger problems and pose significant risks to the company.
Higher Productivity and Earnings
When every person and department is culturally aligned towards organizational success, there is a higher possibility to achieve more. The entire organization gains a unified sense of passion and purpose resulting in higher employee engagement, retention, and satisfaction. This type of organizational environment boosts productivity and earnings while decreasing costs.
Greater Efficiency and Enhanced Customer Servicing
An effective and well-managed cultural transformation program encourages open communication within the company. Both individuals and teams articulate, adopt, and understand the organizational goals and align them within the company, clients, and other stakeholders. As a result, companies have improved internal processes, enhanced customer servicing, and a supportive environment that encourages growth and scalability.
Promotes Innovation
When companies offer an environment that is inclusive and welcomes diverse thought processes and values opinions everyone becomes a winner. This encourages an innovative mindset and culture where every individual feels secure to propose new ideas and assume risks to achieve better results.
How Pragati Leadership can help?
Established in 1988, Pragati Leadership believes in creating work environments and organizations that encourage people to achieve their true potential. With more than 30 years of mentoring over 140,000 leaders across 1500 organizations, Pragati Leadership has implemented successful interventions across industries using a unique methodology, which is collaborative, engaging, and sustainable.
After implementing these programs in India, PLI is now offering cultural transformation programs in Singapore. The highlights of the training program include:
- Creating a unified organizational culture that clearly states the company’s mission, vision, and goals.
- Developing compelling mission, values, and vision statements that drive cultural transformation.
- Encouraging leaders to lead by example by fostering open communication and inspired participation.
- Building awareness and alignment at the higher leadership levels.
Successful cultural transformation requires complete engagement across all levels of leaders within the organization. They play an important role in coaching and modeling the desired behavior that permeates the entire organization. Without the commitment of the company leaders, cultural transformation may fail to provide effective and sustainable changes. It is not a destination but an ongoing process that fosters open communication to develop a unified view of the company’s core values and a plan for alignment and we can help organizations achieve these desired outcomes.
