A company is an entity with its own unique personality. A significant part of this personality is determined by the company’s culture. In other words, company culture refers to the values, behaviour, and working style of a company. It reflects in the way in which a company treats its employees, customers, suppliers, and the community in which they operate. Some companies may be overly employee-centric; others may be profit-oriented even at the cost of employee health. Some may be concerned about the environmental impact of their business while some others may focus more on their growth, regardless of their carbon footprint.
Besides the controllable factors, a company culture is also shaped by external elements such as local customs & traditions, national economic policy, and the industry in which the company operates. Companies with good corporate culture usually have higher employee retention rates, productive employees, and a motivating work environment. Therefore, having a strong culture that facilitates both company and its employee growth is important for an organisation.
Cultural Transformation is Often Resisted, although it Brings Progress
For organisations striving to become more adaptive and innovative, cultural transformation is often challenging. Any new positive change demands new behaviours from leaders and employees that are often conflicting to corporate cultures traditionally focused on operational excellence and efficiency. In order to effectively transform your company culture, you may want your leadership team to join a leadership program in India to give them a definite direction. You need to make five key structural changes as explained below:
- Get a sense of your current culture – You need to ask yourself, why do we feel the need for a cultural transformation, and how will it help us achieve our long term goals? You can do this by surveying your employees, conducting focus groups, brainstorming with the top leaders in your organisation, and involving the executives who impact your organisation’s culture. Since the leadership team will be at the very core of this transformation, they must be more invested in the process. Identifying current culture and comparing it to the desired one is essential to envisioning the kind of behaviour you want your company to have.
- Create an action plan to bring about change – After determining the kind of culture you want to have, it’s time to create a strategy that translates into a plan. To do this, you might need help of a cultural transformation training institute such as Pragati Leadership that would guide your leaders aright. You can start with a limited number of achievable goals that are clear, actionable, and measurable.
- Take employees into consideration – Your team must have a say in your company’s cultural transformation process. Engaged employees feel more important and also happen to be more productive. Make a sincere effort to understand their thoughts and include their opinions that matter.
- Get support from a training institute: Employees derive inspiration from leaders and imitate their behaviours, beliefs, and perspectives. That’s why, the leadership team is key to setting behavioural norms within the organization. These norms should reflect the organization’s values. Pragati Leadership – one of the top leadership training companies in India – provides training for bringing about a cultural transformation.
- Track your progress – The last step would be to wait patiently for the efforts to sink in and track your progress to assess if the cultural transformation is succeeding.
Cultural transformation is a time consuming process and the results can be seen over time. However, when done right, the impact it can have on the future of your organisation can be tremendously fulfilling. Let Pragati Leadership do that job for you. We provide employee leadership training programs tailored for each organisation according to their specific needs.
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